Add Your Instagram to Meta Business Manager: A Comprehensive Guide

Add an instagram account to your meta business manager – Connecting your Instagram account to Meta Business Manager unlocks a world of opportunities for businesses looking to elevate their social media marketing. In this guide, we’ll walk you through the step-by-step process of adding your Instagram account, ensuring you maximize its potential.

Follow along as we explore the benefits, requirements, permissions, verification, content management, analytics, integrations, troubleshooting, best practices, and success stories associated with integrating your Instagram account with Meta Business Manager.

Overview: Add An Instagram Account To Your Meta Business Manager

Adding your Instagram account to Meta Business Manager is a valuable move that unlocks a range of benefits and streamlines your social media management. Here’s why it’s worth considering:

By linking your Instagram account to Meta Business Manager, you gain access to powerful tools and insights that enhance your marketing efforts. You can create and manage ads, track their performance, and optimize your campaigns to reach your target audience more effectively.

Step-by-Step Guide

Adding your Instagram account to Meta Business Manager is a simple process that can be completed in a few easy steps:

  1. Log in to your Meta Business Manager account.
  2. Click on “Business Settings” in the top right corner.
  3. Select “Instagram Accounts” from the left-hand menu.
  4. Click on “Add” and follow the on-screen instructions to connect your Instagram account.


To add an Instagram account to your Meta Business Manager, you must meet the following prerequisites:

You must be an admin or have the necessary permissions on the Instagram account you want to add.

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Obtaining Instagram Account Ownership or Admin Rights

  • If you created the Instagram account, you are automatically the owner and have admin rights.
  • If someone else created the Instagram account, you can request admin rights by sending them a direct message on Instagram.
  • If you are unable to obtain admin rights, you will not be able to add the Instagram account to your Meta Business Manager.

Permissions and Access

Understanding the different levels of permissions and access is crucial when adding an Instagram account to your Meta Business Manager. This knowledge empowers you to effectively assign specific roles and responsibilities to team members, ensuring a seamless workflow.

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Meta Business Manager offers a range of permission levels, allowing you to tailor access to specific tasks and functionalities based on each team member’s responsibilities. Assigning the appropriate permissions ensures that team members can perform their duties efficiently while maintaining data security.

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Roles and Permissions

When adding an Instagram account, you can assign different roles to team members, each with its own set of permissions. Here are the primary roles and their corresponding permissions:

  • Admin:Full access to all aspects of the account, including ad creation, budget management, and team management.
  • Editor:Can create and edit ads, but cannot manage budgets or team members.
  • Advertiser:Can create and edit ads, but cannot access account settings or manage team members.
  • Analyst:Can view ad performance data, but cannot create or edit ads.

By carefully assigning roles and permissions, you can ensure that team members have the necessary access to perform their tasks effectively while maintaining control over sensitive account information.

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Business Verification

Ensuring your business and Instagram account are verified with Meta Business Manager is a critical step in establishing credibility and accessing exclusive features. Business verification involves confirming the authenticity and legitimacy of your business, enabling you to manage multiple Instagram accounts efficiently and leverage advanced tools.

Benefits of Business Verification

  • Enhanced credibility: Verification adds a blue checkmark to your Instagram profile, signaling to users that your account is authentic and trustworthy.
  • Access to Instagram Insights: Business verification unlocks valuable analytics that provide insights into your audience, content performance, and engagement metrics.
  • Advanced advertising options: Verified businesses can utilize advanced advertising features, such as custom audiences and remarketing campaigns, to reach specific target markets.

How to Verify Your Business and Instagram Account

To verify your business and Instagram account, follow these steps:

  1. Submit a verification request:Go to your Meta Business Manager account, select “Business Settings” and then “Instagram Accounts.” Click “Add” and select “Verify Your Instagram Account.”
  2. Provide supporting documents:You’ll need to submit documents that prove your business’s authenticity, such as a business license, tax ID, or utility bill.
  3. Wait for review:Meta will review your request and verify your business within a few days.

Once your business and Instagram account are verified, you’ll have access to the benefits and features discussed above. Remember to keep your business information and Instagram content up-to-date to maintain your verification status.

Content Management

Managing and scheduling Instagram content through Meta Business Manager allows for streamlined and efficient content planning and optimization. Business Manager provides a suite of tools and features that empower you to effectively engage with your audience on Instagram.

The Content Library within Business Manager serves as a centralized hub for all your Instagram content. It enables you to upload, organize, and manage your posts, stories, and reels in one convenient location. You can easily access and reuse existing content, ensuring consistency and brand alignment across your Instagram presence.

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Content Planning

  • The Planner tool in Business Manager provides a comprehensive calendar view of your scheduled and upcoming content. It allows you to plan and visualize your Instagram content strategy in advance, ensuring a cohesive and consistent flow of posts.
  • You can drag and drop content from the Content Library onto the Planner calendar, enabling you to easily schedule posts and stories at optimal times for maximum engagement.

Content Optimization

  • Meta Business Manager offers insights and analytics that provide valuable information about your Instagram performance. You can track metrics such as reach, engagement, and website traffic to understand what content resonates best with your audience.
  • Based on these insights, you can optimize your content strategy to create posts and stories that are more likely to generate engagement, drive traffic, and achieve your business objectives.

Analytics and Insights

The Meta Business Manager provides comprehensive analytics and insights into the performance of your Instagram account. These insights help you understand how your content is performing, identify areas for improvement, and make informed decisions to optimize your Instagram strategy.

To access Instagram performance data, navigate to the Insights tab within the Meta Business Manager dashboard. Here, you’ll find a range of metrics, reporting tools, and optimization suggestions.

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The Insights tab provides a variety of metrics that measure the performance of your Instagram content, including:

  • Reach: The number of unique users who saw your content.
  • Impressions: The number of times your content was displayed.
  • Engagement: The number of interactions (likes, comments, shares) on your content.
  • Conversions: The number of desired actions taken (website visits, purchases, etc.) from your Instagram content.


The Insights tab also offers customizable reporting tools that allow you to track and analyze your Instagram performance over time. You can create custom reports to focus on specific metrics, time periods, or campaigns.

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Optimization Strategies

Based on the insights you gather from the analytics, you can develop optimization strategies to improve the performance of your Instagram content. This may include adjusting your content strategy, experimenting with different ad formats, or targeting your audience more effectively.

Best Practices

Harnessing the power of Instagram through Meta Business Manager unlocks a wealth of opportunities for businesses. To maximize the impact of your Instagram strategy, consider these industry-proven best practices and recommendations.

A well-crafted Instagram strategy should align with your overall marketing goals. Define your target audience, understand their interests, and tailor your content accordingly. Use a consistent brand voice and visual aesthetic across all your Instagram posts to create a recognizable and memorable presence.

Content Optimization

  • High-Quality Visuals:Instagram is a visual platform. Captivate your audience with visually appealing images, videos, and Stories that showcase your products or services in an engaging way.
  • Compelling Captions:Write concise yet compelling captions that provide context, evoke emotions, and encourage engagement. Use relevant hashtags to increase the discoverability of your posts.
  • Call-to-Action:Include a clear call-to-action in your captions, whether it’s directing users to your website, making a purchase, or signing up for a newsletter.

Engagement and Growth

  • Regular Posting:Maintain a consistent posting schedule to keep your followers engaged. Use Instagram’s analytics to determine the optimal posting times for your audience.
  • Interact with Your Audience:Respond to comments, ask questions, and run contests to foster a sense of community and build relationships with your followers.
  • Collaborate with Influencers:Partner with relevant influencers to reach a wider audience and build credibility.

Analytics and Measurement

  • Track Your Results:Use Instagram’s built-in analytics or third-party tools to monitor the performance of your posts. Track metrics like reach, engagement, and website traffic to identify what’s working and what’s not.
  • Refine Your Strategy:Regularly review your analytics and make adjustments to your strategy as needed. Test different content formats, captions, and hashtags to optimize your results.

Case Studies and Success Stories

Add an instagram account to your meta business manager

Meta Business Manager has empowered numerous businesses to achieve remarkable results on Instagram. Here are some notable case studies and their key takeaways:


  • Leveraged Instagram Shopping to drive seamless purchases, increasing sales by 30%.
  • Utilized targeted advertising to reach specific audiences, resulting in a 20% increase in engagement.


  • Created a personalized Instagram experience with interactive filters and tutorials, boosting brand loyalty.
  • Used Instagram Live for product demos and Q&A sessions, fostering a strong connection with customers.

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  • Showcased user-generated content on Instagram, inspiring travel and building trust.
  • Partnered with influencers to promote unique experiences, expanding their reach and generating bookings.

Last Word

By the end of this guide, you’ll have a thorough understanding of how to effectively leverage Meta Business Manager to enhance your Instagram marketing strategy. Get ready to unlock new levels of engagement, reach, and ROI for your business.

FAQ Compilation

Q: Why should I add my Instagram account to Meta Business Manager?

A: Meta Business Manager provides powerful tools for managing multiple social media accounts, tracking performance, and running ads. By integrating your Instagram account, you gain access to these features and can streamline your social media marketing efforts.

Q: What are the requirements for adding my Instagram account?

A: To add your Instagram account, you need to be an admin or have edit access to the account. You also need to have a Meta Business Manager account and be an admin or have the “Manage Business” permission.

Q: How can I troubleshoot issues with adding my Instagram account?

A: If you encounter any issues, check that your Instagram account is public, that you have the correct permissions, and that your Meta Business Manager account is linked to the same Facebook account as your Instagram account.